Marketing That Fits the Way Therapists Actually Work

Helping therapy practices across Canada attract the right clients through thoughtful websites, SEO, and content.

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Marketing Your Therapy Practice Probably Feels… Off

You didn’t become a therapist to "sell" yourself.

But at some point, you realized that having a website—or even a great one—doesn’t automatically bring in clients. Maybe you’ve tried blogging, SEO, or even ads… and it either didn’t work, or it started to feel like a full-time job on top of your actual work.

And a lot of marketing advice out there just doesn’t fit. It feels too pushy, too generic, or disconnected from the kind of practice you’re trying to build.

That's where Big Heart takes a different approach.

We Provide Marketing That Works With Your Practice. Not Against It.

I work with therapists across Canada to build marketing systems that feel natural, sustainable, and actually effective.

That usually starts with your website—because it should be doing more than just "existing." It should be clearly communicating who you help, and making it easy for the right clients to reach out. From there, we can build on that foundation with SEO, content, or ads—but always in a way that aligns with your values and the kind of practice you want to grow.

Clear, therapist-friendly website messaging

So potential clients quickly understand who you help, how you work, and whether you’re the right fit—without having to dig or second-guess.

SEO focused on how clients search

Not just keywords, but real-world language your clients use when they’re looking for support—so your site shows up in the moments that matter.

Blog content that builds trust over traffic

Thoughtful, relevant content that helps potential clients feel understood before they ever reach out—not just posts written for search engines.

Simple, sustainable marketing strategies

A practical approach you can maintain alongside your clinical work—without feeling like marketing is taking over your time or energy.

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A Bit About Desmond

Hi. I'm Desmond. I’m a therapist myself, which means I understand the nuances of private practice—what clients are looking for, what feels ethical, and what actually works long-term.

Alongside my clinical work at Landmark Counselling (the practice I have with my wife in Bay Roberts, NL), I’ve spent years building websites and marketing systems for therapy practices and other service-based businesses, non-profits, and more. My goal is simple: help you attract the right clients without turning your practice into something it’s not.

Have me Review Your Website for Free

Or contact us with questions you might have.

Photo of Desmond - a man wearing blue plastic glasses, a green sweater, with short hair and stubby facial hair smiling

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